We’re happy to celebrate the rebrand of our long-time client Visiting Nurse Service of New York (VNSNY) to VNS Health! It is also a milestone for us at Tronvig, a step forward in our mission to execute creative undergirded by strategic thinking so that we can help clients communicate their valuable and nuanced offerings in an immediately graspable way—to get the word out about their good work to make the world a better place.
Having worked with the leading health care nonprofit for the past six years, we’ve been a collaborator at each step of the way for the VNSNY rebrand to VNS Health, from facilitating the foundational work of identifying Core Values and finding internal alignment all the way through to helping create the VNS Health Brand Guidelines and tagline, “The future of care. The comfort of home.” Since the launch of their 125th Anniversary Campaign several years back, we have been been a creative partner to VNS Health, rolling out the enterprise advertising for over four years.
The new VNS Health identity unites the full range of health services under one name and logo, distilling their mission and offer to be more easily understandable to the public. Watch the new visual identity in action.
The May 18th reveal as VNS Health was a multi-year endeavor with hard work from everyone involved and we’re glad to have been a part.
Credits: 30-second video spot by Seiden
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