Client
ETRM Services
Case Study
Tronvig clarified the strategy and collaborating with GreyBox Creative, completely overhauled the visual identity and messaging and created new logo and branding, catapulting ETRM into a leadership position in the global energy trading marketplace.
“The team surpassed all expectations throughout the entire process from workshop, to logo, to the launch of the website, everything was top notch and pure creative genius.”
Before
ETRMServices is a trading technology IT service provider for the global energy industry and other commodities. The firm’s brand was non-existent with no clear message or direction to compete with industry peers and set them apart within the tech sector.
After
A clear concise brand that embodies energy, cohesiveness, and technology to set ETRM apart in the marketplace and captures each of the brand values that ETRM is seeking to convey.
Discovery
Defining their differentiated value proposition as taking ownership; happy, expert employees; and a pragmatic and flexible approach—along with arriving at a new organizing sales principle of partnership—helped galvanize the global team around the new brand. ETRM has subsequently successfully broken out of Europe and into the US market.
Brand Pyramid
Our Discovery Workshop with the company’s co-founders yielded strong hypotheses that were then refined through qualitative research. In-depth interviews provided us with a clear competitive advantage and consumer-friendly language to better articulate the value proposition. The Core Values that were devised in the Discovery Workshop were used to inform the brand’s personality, both verbally and visually.
1. What is ETRMServices?
We are trading technology experts in energy and other commodities.
2. How does ETRMServices deliver value?
- Take ownership and provide end-to-end services
- Happy, expert employees with low turnover
- Pragmatic and flexible approach
3. Why do our customers care?
-
[Redacted]
4. Core Values
- Empathy
- Pragmatism
- Sincerity
5. Brand Idea
Whatever it takes
Actions
- Codified organizational Core Values and united the staff around a new singular Brand Idea
- New identity system from logo to core color palette to be applied across all applications
- Updated visual brand system
- Designed internal and external document templates
- Established brand standards to be applied across all mediums of marketing
- Created branded illustrations and graphics
- Designed and developed a comprehensive website detailing ETRM’s services and capabilities
Credits: Tronvig & GreyBox Creative