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Focus Group Testing Ban (and Some Better Alternatives)

Advertising & Marketing, Branding 360, Financial Services, Healthcare, Nonprofits
Posted on by James Heaton
...with focus group testing (there are probably more): 1. Expense Focus group testing is expensive, relative to other better qualitative discovery methods (see below). 2. Bias Focus group testing ...
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*AI-free statement: I, James Heaton, attest that I am the sole author of this article. No AI was used at any stage in drafting or writing this article.