…for that. What is a museum brand? Indeed, what is a brand anyway? Short answer: A museum brand—like any brand—is whatever your consumers have in their minds
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
…proto-brand (defined as the constantly evolving and co-created brand) somewhere in the middle of such a continuum. Control-based continuum of key brand-related concepts Control-based continuum of key
…continues to grow as these no-brand brands establish a brand based on classic brand attributes, starting with their “promise of trust and shared values.” A brand is
The healthcare branding landscape At some level, branding is branding. In our work with healthcare organizations on their healthcare branding strategies and healthcare services advertising, there are
…is visual branding—the stuff an organization uses to communicate its value by visual means. Many branding agencies do visual branding very well. They give the brand personality
…brand. Your brand is inhibiting your capacity to fulfill your mission and you need to work on it. Setting out on the path to create an intentional
…it comes to repositioning a brand. It’s also a case that should not serve as a model for most brands because cigarettes are a product for which
…about a product or service.” A brand is everything that brand consumers retain in their minds about a product or service. James explains: “Brands are often evoked
…student produced video that supported their overall brand message. Everything they did and said was in fact on brand (focused on a Brand Idea that I understood
…while, fundamentally, the approach to brand strategy should be the same no matter the offering, there are notable differences between branding healthcare services and branding a healthcare