Tronvig Visits National Museum of Women in the Arts Culture, Museums, News Posted on December 5, 2023November 21, 2024 by Joyce Kwon Tronvig visits National Museum of Women in the Arts for the reopening! Hear about Emilia and Anne’s experience in DC. READ MORE >
The Flaws of Cause-Related Marketing in Fashion Advertising & Marketing, Branding 360 Posted on May 1, 2021December 10, 2024 by Joyce Kwon The capitalistic framework of cause-related marketing in fashion seems inherently flawed—but the messaging is irresistible. READ MORE >
Tomato Tomahto: Creative Placemaking and Music Culture, Museums, Nonprofits, Other thoughts Posted on January 29, 2021December 10, 2024 by Joyce Kwon Examining jargon’s role in miscommunication as it relates to creative placemaking and music. Are we saying the same things in different words? READ MORE >
South Korea’s Coronavirus Response Healthcare Posted on May 22, 2020December 10, 2024 by Joyce Kwon Seoul has had 4 deaths to NYC’s 16K+ deaths from COVID-19. A look at South Korea’s coronavirus response compared to that of the US. READ MORE >
What to Do About Project Delays Culture, Other thoughts Posted on May 30, 2018December 10, 2024 by Joyce Kwon Project delays are so common as to be expected. Read for causes broken down from an episode of Freakonomics. READ MORE >
Olympic Mascots, Soohorang and Hodori Branding 360 Posted on February 7, 2018December 10, 2024 by Joyce Kwon What to know about Olympic mascots, Soohorang of the 2018 Winter Olympics & his “dad” Hodori of the ’88 Games in Korea, from a design/branding perspective. READ MORE >
When Customer Care Doesn’t Care Organizational Alignment Posted on September 26, 2017December 10, 2024 by Joyce Kwon It boggles my mind to see Adobe breaking down customer goodwill, which would only help to ensure and elongate the success of its brand. READ MORE >
Cuteness and Culture Branding 360 Posted on May 31, 2017December 10, 2024 by Joyce Kwon Cute and serious are kept in mutually exclusive areas of the American mind. Seeing Seoul through my American lens brought this to my attention. READ MORE >
The 7 Habits of Highly Effective Artists Culture, Other thoughts Posted on April 25, 2017December 10, 2024 by Joyce Kwon My thoughts and tangents on each point of the 7 habits of highly effective artists outlined by Australian 3D artist Andrew Price. READ MORE >
On Rigor and Creative Block Culture, Other thoughts Posted on April 20, 2017December 10, 2024 by Joyce Kwon What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure. READ MORE >