James Heaton, Author at Tronvig

Trim Tab Discoveries in Action

Advertising & Marketing, Branding 360

Posted on July 25, 2012January 31, 2025 by James Heaton

I’ve written previously about the trim tab concept, a metaphor used by Buckminster Fuller to describe how an insightful discovery allows one to affect profound and long-lasting

Consumer Insight: Find Your Trim Tab

Advertising & Marketing, Branding 360, Culture, Healthcare, Nonprofits

Posted on July 24, 2012August 15, 2024 by James Heaton

What can you do that will be effective at getting the word out, but will not break the bank? Is there a relatively inexpensive tactical shift can

Reversible Destiny Website

Culture, Nonprofits

Posted on July 19, 2012June 20, 2024 by James Heaton

The new Reversible Destiny Foundation website is a metaphorical extension of their persistent and active interference with death and the death-dealing habits that populate a normal life.

Historical Game Characters for Museums

Culture, Museums

Posted on July 11, 2012November 7, 2024 by James Heaton

We have had to create a few historical game characters for games targeted at kids. Along the way we have acquired some insights that may be useful

Not to Market is a Crime

Advertising & Marketing, Nonprofits, Other thoughts

Posted on July 5, 2012September 13, 2024 by James Heaton

If your mission, your reason for being in the world—regardless of weather you are a nonprofit, a for-profit, a museum or an educational institution—is good, then you

Optimism Bias in Marketing

Advertising & Marketing, Other thoughts

Posted on June 26, 2012August 20, 2024 by James Heaton

The warning label which works contrary to our tendency toward optimism and self-indulgence misses the potential leverage point because the possible event of a future consequence can

Mitt’spelling: Missed Opportunity?

Advertising & Marketing

Posted on June 14, 2012November 15, 2024 by James Heaton

The opportunity for fun is at the heart of viral marketing, and what happened with this Romney campaign App COULD be looked at as something more interesting

Google Makes You Stupid

Other thoughts

Posted on June 8, 2012August 19, 2024 by James Heaton

Always knowing that you can easily find out anything you might want to know without actually having to recall it is really quite new. It strongly undercuts