James Heaton, Author at Tronvig

MDLF First 15 Years: Underwriting Democracy Through the Fourth Estate

News, Nonprofits

Posted on June 7, 2010August 5, 2024 by James Heaton

media development loan fund MDLF, Tronvig Group

The Media Development Loan Fund, or MDLF, is a pioneering international nonprofit organization formed in 1995 by Sasa Vucinic and the late Stuart Auerbach with seed money

BP Brand Lesson: When Brands Lie

Branding 360, Other thoughts

Posted on May 27, 2010May 22, 2024 by James Heaton

Much has been written and commented about the ongoing BP disaster in the Gulf of Mexico. This story most certainly has a brand lesson. I wonder if

Arakawa + Madeline Gins

Other thoughts

Posted on May 19, 2010May 22, 2024 by James Heaton

Arakawa Shusaku — July 6, 1936 – May 18, 2010. It was 1991, and I was fresh from Japan, adrift in New York, and uncertain of my

Why Documentary Style Photography?

Branding 360, Financial Services

Posted on May 15, 2010September 13, 2024 by James Heaton

People and relationships are critical in business to business transactions, and so a strong B2B brand should communicate a sense of personal connection. It should speak to

Short History of Twitter from Gutenberg

Advertising & Marketing, Other thoughts

Posted on April 27, 2010August 15, 2024 by James Heaton

In the pre-Gutenberg world, books needed to be written by hand. This meant that in Europe, they were written in Latin so as to be universal. Generally,

Brand Impact on CSI (Center for Social Inclusion) Reports

Branding 360, Nonprofits

Posted on April 5, 2010May 22, 2024 by James Heaton

Center for Social Inclusion, Tronvig Group

It has been about a year since we finished re-branding the Center for Social Inclusion (CSI). What is the brand impact of this work?

Life and Pecans: Why Truth Matters

Advertising & Marketing, Branding 360, Other thoughts

Posted on March 24, 2010February 1, 2025 by James Heaton

Last weekend I was reading the Sunday Times and snacking. I was looking at the paper and not my food, which was pecans from a glass jar.

The Way We Were: New York

Other thoughts

Posted on March 1, 2010February 1, 2025 by James Heaton

I came to New York in 1991, arriving with a only one suitcase and a vague plan for an extended visit. After my many years in Japan,

Web-centric Branding

Branding 360

Posted on January 31, 2010May 22, 2024 by James Heaton

In many cases corporate logos’ iterations for real-world use must now follow the lead and meet the requirement first set by their online life. No longer is

You’ve Got 5 Seconds

Advertising & Marketing, Branding 360

Posted on January 18, 2010February 1, 2025 by James Heaton

“If your single most persuasive idea takes more than one sentence to explain, it probably isn’t single. Or persuasive.” —Lee Clow’s Beard from Twitter, January 14th 2010.

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MDLF First 15 Years: Underwriting Democracy Through the Fourth Estate

News, Nonprofits

BP Brand Lesson: When Brands Lie

Branding 360, Other thoughts

Arakawa + Madeline Gins

Other thoughts

Why Documentary Style Photography?

Branding 360, Financial Services

Short History of Twitter from Gutenberg

Advertising & Marketing, Other thoughts

Brand Impact on CSI (Center for Social Inclusion) Reports

Branding 360, Nonprofits

Life and Pecans: Why Truth Matters

Advertising & Marketing, Branding 360, Other thoughts

The Way We Were: New York

Other thoughts

Web-centric Branding

Branding 360

You’ve Got 5 Seconds

Advertising & Marketing, Branding 360

Ask for help.