The American Alliance of Museums 2016 conference in DC left me refreshed and inspired: “If we are trying to solve all the problems inherent in figuring out
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
While the popularity of She Who Tells a Story is undoubtedly affected by the curiosity and national climate of oversimplification and stereotyping that surrounds the Arab world
What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants. It wakes people up as they realize that
Get answers to these and other key questions: “Who is our most natural consumer?” and “Why should they care about our product or service?”
Rarely does a day go by where I do not make use of what I learned from Jim Crane.
Beef has come to be interpreted not just as meat from a cow but rather as the more generic and simplified meat; “If he does not eat
Reason indicates that an apple and a sliced apple are equally good, but if examined through the lens of which version of an apple has greater appeal
If you are a free institution you have both a blessing and a curse. The blessing part is easy to understand—less barrier to entry. The benefits are
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.