New York University was calling. It turned out to be the newly minted Center For Spiritual Life.
When I spoke to the co-director, a lively, amiable and
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
Our rise from the abyss has brought us to clarity of vision: “Finding creative ways to help our clients make the world better.” We are no longer
A persona is a kind of mental model—an imaginary person with a name, history and story who has a way of doing things. A persona should have
As marketers we must never be in a position where we are just throwing shit up on the wall to see what sticks. We should be applying
Here I write a short hero story. It may ring true for others who loved (and hated in short bursts) their fathers, who wanted to be like
Is it better to have a unique name like Kinko’s or a more descriptive one like Staples? Is it better to have a name that’s actually a
Last year I wrote about taking a solid two-week vacation and described taking the family to our remote Canadian island with no electricity and no running water.
I came upon the Jerry Seinfeld “Don’t break the chain.” reference twice in two days this week. If you have not heard it, it’s a recollection from
“I want a new website.” There is a certainty in the eyes and voice that pushes back my objections. “That’s what we need. Here is what we
I’ve written previously about the trim tab concept, a metaphor used by Buckminster Fuller to describe how an insightful discovery allows one to affect profound and long-lasting