In my halcyon days as a translator of Japanese, I once read that “even good translations are like tapestries viewed from the back.” I thought this apt
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My concern with brand fatigue is not that people become tired of a brand, but rather that businesses and nonprofits become prematurely tired of their own brand
Architects and Flash
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Architects fell in love with Flash. I think it gave them the kind of absolute design control that they generally expect from the world. The problem, of
A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity
Our statement about brand truth—”We prefer truth. It gets you farther faster and holds tremendous power.“—was recently criticized on Twitter for being “grand and presumptuous.” My first
I was asked to explain what I mean when I say, as I often do, “We are not in the business of demand creation.” I usually go
In my experience, making good use of serendipity is a combination of things: actively setting up opportunities, a willingness to go with the flow of events, the
How do you get new clients? If you sell B2B, the short answer is probably “relationships.” Almost.
We all now take advantage of open source software. For our work in web development, it helps make many formerly complex and expensive tasks faster, easier, and
The Media Development Loan Fund, or MDLF, is a pioneering international nonprofit organization formed in 1995 by Sasa Vucinic and the late Stuart Auerbach with seed money