It is unnecessary to mention that a lot is happening in America right now. I sit in the heart of Brooklyn, my windows are open as it
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
Brooklyn
His office, normally bustling with patients, is empty. My doctor and I sit opposite one another in Examination Room 1. He awkwardly adjusts an ill-fitting surgical
Curatorial vs. Marketing
There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing (communications) team
In a recent workshop, the following discussion with a curator, in response to my setup that highly functional teams actively work to achieve shared goals, exposed a
Core values matter.
In working with mission-driven institutions for more than a decade, we have learned the power of a small set of core values firsthand. While
In last Friday’s New York Times, David Brooks invokes both marketing and branding as the opener for a column on the Michael Cohen hearings. It is certainly
If any of these are your reasons for a rebrand, don’t do it!
In my previous article, Why Rebrand? I outlined a small set of reasons that
Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article and those that follow
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to