Brand Pyramid
Branding projects begin with a diagnostic workshop that brings together all key stakeholders, staff, and project partners to build consensus and momentum around the project objectives and to clarify the business rationale for the rebrand. This workshop produces the organization’s Brand Pyramid and assesses the key elements of the existing and proposed brand. The work includes a hypothesis for the organization’s differentiated value proposition and its Brand Idea to be tested in research.
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Brand Value Map
Brand Value Map pre-tests the organization’s differentiated value proposition and aids in selection of key marketing targets for research (see Competitive Advantage Diagram and Marketing Targets Diagram which may be brought into the process.)
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Brand Guidelines
Our visual brand systems are well conceived for consistent application and long-lasting relevance. They are firmly rooted in strategy rather than trends, ensuring that they better withstand the test of time. Whether you’re a legacy organization in need of a refreshed image, or a startup looking to create a brand presence from scratch, we take great care to craft a full visual system with comprehensive brand guidelines that address the voice and visuals for the brand.
Advertising & Marketing Branding 360 Healthcare Museums Nonprofits
Brand Value Map
A Venn diagram summarizing how your organization brings value to its customers, and who among those customers will be most naturally predisposed to appreciate the offer.
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Branding 360 Healthcare
What’s Behind These Recent Healthcare Rebrands?
Healthcare rebrands have become a powerful strategy to obtain preferred status in patients' minds, fending off the competition. The thought process behind a few recent healthcare rebrands.
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Branding 360 Culture Museums News Nonprofits
Intrepid Museum Rebrand
Today, the new visual identity system and tagline for the Intrepid Museum was publicly announced. This brings the Museum forward from many years as the Intrepid Sea,
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