Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
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The American Alliance of Museums 2016 conference in DC left me refreshed and inspired: “If we are trying to solve all the problems inherent in figuring out
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
Fashion design is ancient, and the origins of that Seventh Art known as the cinema date back at least to the 1890s. In other words, U.S. museums
A brand is more than marketing or empty promises and these case studies show that it really is impossible to have a product without a brand of
While the popularity of She Who Tells a Story is undoubtedly affected by the curiosity and national climate of oversimplification and stereotyping that surrounds the Arab world
The spectrum of content consumption that once had a clear distinction between museum and museum store is blurring. It’s possible that one day in the not-so-distant future
Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?
What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants. It wakes people up as they realize that
Bagels. Bagels everywhere. Savory bagels. Sweet bagels. Bagels and cream cheese. Bagels. Just. Everywhere. Tronvig Group’s intern from Australia muses about cultural stereotypes.