What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let’s hear the story from the horse’s mouth.
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With Museum Camp (now in its second year), Nina Simon is trying to find a way to infect our thinking long enough for it to dent our
I flew out to California for Museum Camp last week on the power of a hunch—If Nina Simon was doing it, then I would learn a lot.
Can a group of diverse and interesting New Yorkers sit around a table for dinner and have a SINGLE sustained conversation for at least two hours—no moderator,
Mascots—those lovable anthropomorphized characters who push cereal, chocolate milk, and tires—are more than just cute tools for marketing to children.
Yoga is about controlling your mind. Marketing is about trying to control other’s minds. End of story, right?
Not exactly.
“Products are made in the factory, but brands are created in the mind.” —Walter Landor
Among all the things I experienced and vividly remember from the 2014 American Alliance of Museum Annual Meeting and Expo in Seattle, I would like to discuss
“All strategies aimed at exploiting an innovation, must achieve leadership within a given environment. Otherwise, they will simply create an opportunity for the competition.”
In general, the difference between the good and the great can sometimes be a matter of how effectively you sweat the little things, the things that actually