Among all the things I experienced and vividly remember from the 2014 American Alliance of Museum Annual Meeting and Expo in Seattle, I would like to discuss one particular session. ...
"All strategies aimed at exploiting an innovation, must achieve leadership within a given environment. Otherwise, they will simply create an opportunity for the competition." ...
In general, the difference between the good and the great can sometimes be a matter of how effectively you sweat the little things, the things that actually matter to people ...
Within the museum world there seems to be some reluctance to engage with contemporary culture in a deep way. But if you take a look at the museums that are ...
Brand strategy gives McDonald's a 27 billion dollar advantage over Burger King. It's important that you understand how this happened, and how it applies to your organization. ...
The better you understand how the brand of your PLACE operates in the minds of your target audiences, the more effective you can be at engaging with ...
Pain, fear, anxiety … these are strong emotions that drive behavior. This is true of life. Life is also, it turns out, the very stuff of marketing, even that most ...
Sales has the power to change conditions, to transform a situation through the skills of the sales person. Marketing however, generally does not possess such transformative power. Marketing needs to ...