Within the museum world there seems to be some reluctance to engage with contemporary culture in a deep way. But if you take a look at the
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Brand strategy gives McDonald’s a 27 billion dollar advantage over Burger King. It’s important that you understand how this happened, and how it applies to your organization.
The better you understand how the brand of your PLACE operates in the minds of your target audiences, the more effective you can be at engaging with
Pain, fear, anxiety … these are strong emotions that drive behavior. This is true of life. Life is also, it turns out, the very stuff of marketing,
Sales has the power to change conditions, to transform a situation through the skills of the sales person. Marketing however, generally does not possess such transformative power.
We don’t always think of cities as having brands, but they certainly do. While some cultural institutions are actually strong enough to be active builders of the
Finding out what you need to know in order to have a proper marketing strategy is not easy or cheap, but I can pretty much guarantee that
Does thinking about race make you racist? No. Does not thinking about race make you racist? Unfortunately sometimes yes. These are uncomfortable issues and hard to look
I loved Madeline Gins. I loved her as a friend and collaborator, as a sometimes co-conspirator. I loved her as my parent in New York. I loved
Strategy is born from deep inspection of the question Why? Why is this goal important? If I cannot get to a good answer to why this goal