A stranger steps up to you on the subway and asks you to write a poem. You pause to consider the request. Then you let down your
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand
Everyone has dreams. What you may not realize is how your dreams may be hinged to the dreams of others.
The cessation of desire leads to the cessation of suffering. —Gautama Buddha (paraphrased).
The implication of this, the second of the Four Noble Truths, is that the
Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability
Focus group testing is appealing. I really do get it. In theory, it’s a quick and efficient way to find out what you need to know about
The Internet is the great connector but only of what it has in it. So put yours in or be damned by it to silence. Only porn
In a postmodern world—the one we live in now—the AUTHORITY, the curator, the author, the expert—anyone whose charge it is to create grand classifications and assign meaning—has
When you think overnight courier, what comes to mind? I’m guessing FedEx is probably at the top of the list. This was not always the case.
Let
If you are not marketing and innovating, you will be eliminated from the market place. In business this happens all the time. More than 80% of the