Blog Archives

Personal Narratives As Catalysts for Connection and Action

Healthcare, Organizational Alignment

Posted on April 30, 2024November 13, 2024 by Therese Nguyen

Stories turn complex issues into narratives that anyone can grasp, fostering a sense of shared humanity. It’s this shared understanding that propels people to action.

Brand Value Map

Advertising & Marketing, Branding 360, Healthcare, Museums, Nonprofits

Posted on March 30, 2024November 21, 2024 by Tronvig

A Venn diagram summarizing how your organization brings value to its customers, and who among those customers will be most naturally predisposed to appreciate the offer.

The AI Effect: Navigating the Rise of AI in Marketing

Advertising & Marketing

Posted on February 22, 2024November 13, 2024 by Therese Nguyen

Will the marketing profession be able to navigate and harness AI’s potential without fundamentally compromising the integrity of our professions?

Museums and Community: The Struggle to See What’s Right In Front of You

Culture, Museums, Other thoughts

Posted on February 15, 2024November 21, 2024 by James Heaton

It’s incredibly easy to criticize actions taken or not by any institution in retrospect, and the Romare Bearden retrospective does have a lot of good in it.

Tronvig Creates Super Bowl Ads for Consumer Directed Choices

Advertising & Marketing, Healthcare

Posted on February 8, 2024November 13, 2024 by James Heaton

Super Bowl Spots for Consumer Directed Choices

It’s not every day that you get to put your client on the Super Bowl. An abbreviated story of our little 15-second ad for the big day.

Public Relations and Advertising: How They Serve You Differently

Advertising & Marketing

Posted on January 31, 2024November 13, 2024 by James Heaton

Let’s take a look at how PR and advertising—two avenues for delivering your brand message—differ and how they can be used more effectively together.

What’s Behind These Recent Healthcare Rebrands?

Branding 360, Healthcare

Posted on January 23, 2024November 13, 2024 by Therese Nguyen

Healthcare rebrands have become a powerful strategy to obtain preferred status in patients’ minds, fending off the competition. The thought process behind a few recent healthcare rebrands.

My Experience Writing With AI in 2023

Advertising & Marketing, Other thoughts

Posted on December 27, 2023November 14, 2024 by Therese Nguyen

I’ve found AI to be a helpful writing tool that comes with its own frustrations and concerns. Current pros/cons of teaming up with AI for writing.

5 Signs Your Agency Relationship Sucks

Advertising & Marketing

Posted on December 15, 2023November 13, 2024 by Therese Nguyen

Agencies are often invaluable partners but brand-agency partnerships are far from guaranteed successes. Knowing what to avoid in these relationships can save you time, effort, and money.