Some of you may have noticed last week that our website was new, easy, simple, blue.
Choosing NOT to continue under the persistent and powerful effects of
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My Monday night—the night Hurricane Sandy came ashore—was spent in my fourth floor apartment on Manhattan Beach. On one side I watched the ocean waves cover the
It’s day 4 after Hurricane Sandy hit, and I’m just as anxious as I was waiting for the storm. Fortunately, my home is located in a safe
Tronvig Group updates regarding the effect of Hurricane Sandy on operations and our offices.
Our rise from the abyss has brought us to clarity of vision: “Finding creative ways to help our clients make the world better.” We are no longer
A persona is a kind of mental model—an imaginary person with a name, history and story who has a way of doing things. A persona should have
As marketers we must never be in a position where we are just throwing shit up on the wall to see what sticks. We should be applying
Here I write a short hero story. It may ring true for others who loved (and hated in short bursts) their fathers, who wanted to be like
Is it better to have a unique name like Kinko’s or a more descriptive one like Staples? Is it better to have a name that’s actually a
Last year I wrote about taking a solid two-week vacation and described taking the family to our remote Canadian island with no electricity and no running water.