Marketing is a big term. What is it in the context of a public-facing institution like a museum? What is it when you do not have a
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We launched the Free advertising campaign for the Bronx Museum this week as they announce to the world, and particularly to the Bronx, that they are going
Is Facebook your newspaper?
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So is Facebook your newspaper? If you are under 34 the answer is probably yes.
Even a year ago 48% of 18-34 year olds checked Facebook when
My Birthday on Facebook
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My family is not really on Facebook much. They forgot my birthday.
This reminded me of traveling in the Yucatan as a 22-year-old and utterly forgetting my
“What if company logos were honest” is a very funny blog post featuring the work of the artist and designer Viktor Hertz. It kind of gets you
The key question a brand must answer is, “Who are we?” The best answer to this is one that is short and clear.
The answer cannot be,
What is the difference between marketing and branding?
In a recent conversation with a very senior person at a financial institution my colleague was told, “I think
Thanksgiving
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Yesterday we had Thanksgiving dinner at our neighbors house. The kids—who have all known each other since birth—piled up their plates with whatever they wanted most (including
One of the biggest marketing and sales challenges wealth management firms face is differentiating their offering in a crowded field. Here’s an explanation of how a strong
Tronvig Group has launched the DiMenna Children’s History Museum website as part of the New-York Historical Society website. Featured on this new website is a kids section