Branding is often managed like a propaganda war for the hearts and minds of brand consumers. This aligns with Wikipedia’s basic description of propaganda: “As opposed to
My concern with brand fatigue is not that people become tired of a brand, but rather that businesses and nonprofits become prematurely tired of their own brand
Architects fell in love with Flash. I think it gave them the kind of absolute design control that they generally expect from the world. The problem, of
Our statement about brand truth—”We prefer truth. It gets you farther faster and holds tremendous power.“—was recently criticized on Twitter for being “grand and presumptuous.” My first