For any organization, arguably your most important brand asset is your name. Some names are better than others at explaining why you exist and why you matter.
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The $5,000 Website
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There is no such thing as a branded $5,000 website.
There certainly exist many people who will design and build a business or even a nonprofit website
Branding is often managed like a propaganda war for the hearts and minds of brand consumers. This aligns with Wikipedia’s basic description of propaganda: “As opposed to
We recently had a small web project for a client that sells a very expensive service. Over many years they had built up a successful business, and
A friend of mine sent me the Wall Street Journal article “Why Chinese Mothers Are Superior” a few weeks ago. It was sent to me, I assume,
Objections are always there. Dealing with them is basic to the sales process.
Translation for Websites
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In my halcyon days as a translator of Japanese, I once read that “even good translations are like tapestries viewed from the back.” I thought this apt
My concern with brand fatigue is not that people become tired of a brand, but rather that businesses and nonprofits become prematurely tired of their own brand
Architects and Flash
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Architects fell in love with Flash. I think it gave them the kind of absolute design control that they generally expect from the world. The problem, of
A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity