I was asked to explain what I mean when I say, as I often do, “We are not in the business of demand creation.” I usually go
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
In my experience, making good use of serendipity is a combination of things: actively setting up opportunities, a willingness to go with the flow of events, the
How do you get new clients? If you sell B2B, the short answer is probably “relationships.” Almost.
We all now take advantage of open source software. For our work in web development, it helps make many formerly complex and expensive tasks faster, easier, and
An article on June 15th in the Wall Street Journal by Nathan Koppel noted that “Law firms, particularly those that represent plaintiffs, are increasingly devoting resources to
The Media Development Loan Fund, or MDLF, is a pioneering international nonprofit organization formed in 1995 by Sasa Vucinic and the late Stuart Auerbach with seed money
Much has been written and commented about the ongoing BP disaster in the Gulf of Mexico. This story most certainly has a brand lesson. I wonder if
Arakawa Shusaku — July 6, 1936 – May 18, 2010.
It was 1991, and I was fresh from Japan, adrift in New York, and uncertain of my
People and relationships are critical in business to business transactions, and so a strong B2B brand should communicate a sense of personal connection. It should speak to
In the pre-Gutenberg world, books needed to be written by hand. This meant that in Europe, they were written in Latin so as to be universal. Generally,