Examining jargon’s role in miscommunication as it relates to creative placemaking and music. Are we saying the same things in different words?
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Is influencer marketing right for my brand?
Influencer marketing seeks to leverage a relationship with an online influencer in order to advance a marketing objective. While similar
When COVID-19 hit the United States in early 2020, telehealth adoption surged as in-person healthcare visits became riskier.
Researchers estimate that some form of telehealth was used
Founder and lead strategist James Heaton was interviewed by long-time Tronvig friend/colleague and badass entrepreneur Pia Silva for her podcast “Show Your Business Who’s Boss.” Tune into
Brands adopted by bigots
Last month, The Richards Group was dropped by major clients, including Motel 6, Home Depot, and Keurig Dr Pepper, after racially intolerant bigoted
This article on music in museums was originally published on the Curator: The Museum Journal web page in advance of their special issue on sound in 2019.
As an organization grows, there are inflection points that require urgent organizational alignment. Of these, organizational size is the simplest rough measure, but there are others.
“What is your organization?”
This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop.
The healthcare branding landscape
At some level, branding is branding. In our work with healthcare organizations on their healthcare branding strategies and healthcare services advertising, there are
It’s Juneteenth today. We are closed and I took some time to listen to a special broadcast of Ad Age, The Future of Creativity featuring an interview