Blog Archives

Influencer Marketing: Considerations & Insights for Success

Advertising & Marketing, Branding 360

Posted on January 22, 2021May 22, 2024 by Therese Nguyen

Is influencer marketing right for my brand? Influencer marketing seeks to leverage a relationship with an online influencer in order to advance a marketing objective. While similar

Telehealth Adoption and COVID-19

Healthcare

Posted on December 14, 2020August 16, 2024 by James Heaton

When COVID-19 hit the United States in early 2020, telehealth adoption surged as in-person healthcare visits became riskier. Researchers estimate that some form of telehealth was used

Tronvig Interview on Show Your Business Who’s Boss

Branding 360, News

Posted on December 6, 2020June 18, 2024 by Tronvig

Founder and lead strategist James Heaton was interviewed by long-time Tronvig friend/colleague and badass entrepreneur Pia Silva for her podcast “Show Your Business Who’s Boss.” Tune into

When Brands Are Adopted by Bigots

Branding 360, Culture

Posted on November 14, 2020November 21, 2024 by Therese Nguyen

Brands adopted by bigots Last month, The Richards Group was dropped by major clients, including Motel 6, Home Depot, and Keurig Dr Pepper, after racially intolerant bigoted

Music in Museums

Culture, Museums, Other thoughts

Posted on October 19, 2020November 21, 2024 by James Heaton

This article on music in museums was originally published on the Curator: The Museum Journal web page in advance of their special issue on sound in 2019.

When Is Urgent Organizational Alignment Needed?

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on September 25, 2020November 21, 2024 by James Heaton

As an organization grows, there are inflection points that require urgent organizational alignment. Of these, organizational size is the simplest rough measure, but there are others.

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Posted on July 10, 2020November 21, 2024 by James Heaton

“What is your organization?” This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop.

The Challenges of Healthcare Branding Strategies

Branding 360, Healthcare

Posted on June 30, 2020August 16, 2024 by James Heaton

The healthcare branding landscape At some level, branding is branding. In our work with healthcare organizations on their healthcare branding strategies and healthcare services advertising, there are