In last Friday’s New York Times, David Brooks invokes both marketing and branding as the opener for a column on the Michael Cohen hearings. It is certainly
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Core to Tronvig philosophy—whether refreshing a visual identity or promoting an art exhibition—is our insistence that strategy must come before design.
If any of these are your reasons for a rebrand, don’t do it!
In my previous article, Why Rebrand? I outlined a small set of reasons that
Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article and those that follow
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of
Project delays are so common as to be expected. Read for causes broken down from an episode of Freakonomics.
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to
What are a few of the most common pieces of BS that people believe about branding? Watch as Tronvig Group President and Creative Director James Heaton breaks
With an entire culture dedicated to what purports to be the biggest decision of your life, there is surprisingly little information on how students are supposed to
What to know about Olympic mascots, Soohorang of the 2018 Winter Olympics & his “dad” Hodori of the ’88 Games in Korea, from a design/branding perspective.