It boggles my mind to see Adobe breaking down customer goodwill, which would only help to ensure and elongate the success of its brand.
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
The second of Peter F. Drucker’s five most important questions is “Who is our customer?” Like all of his questions, it is deceptively simple. The most common
Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
Cute and serious are kept in mutually exclusive areas of the American mind. Seeing Seoul through my American lens brought this to my attention.
Most think of brands in terms of how they influence the customer—those outside of the company or organization—but a brand must function internally as well. Brands play
My thoughts and tangents on each point of the 7 habits of highly effective artists outlined by Australian 3D artist Andrew Price.
What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure.
Do performance reviews have to suck? It’s a question many people seem to ask. Brief answer: NO. Quite the contrary: they should be a gift and an
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
U.S. foreign aid is crucial funding for a litany of causes that impact global public health, security, human rights, and many other areas. But it is under