Blog Archives

The Importance of a Small Set of Core Values

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on March 25, 2017August 16, 2024 by Ben Jenkins

Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to its core values.” ...

The False Logic of Budget Cuts to Foreign Aid

Nonprofits

Posted on March 3, 2017August 16, 2024 by Ben Jenkins

U.S. foreign aid is crucial funding for a litany of causes that impact global public health, security, human rights, and many other areas. But it is under threat from the ...

Unlocking the American Dream: What Is the True Cost of Cuts to Funding for the Arts?

Culture, Museums, Nonprofits

Posted on February 28, 2017June 20, 2024 by James Heaton

The arts are one key to unlock the American dream. Museums did this for me. What does it cost the government to do this for the next generation of ...

Brand Pyramid: Get Your Brand Strategy Right

Branding 360, Financial Services, Healthcare, Nonprofits

Posted on February 8, 2017June 17, 2024 by Tronvig

We are developing a Brand Pyramid download that will walk you through the process and pose the questions for your organization, your company or your product. It will walk through ...

Product-Level Brand Strategy

Branding 360, Healthcare, Museums, Nonprofits

Posted on February 7, 2017June 20, 2024 by Tronvig

In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those products with greater ...

Competitive Advantage Diagram

Advertising & Marketing, Branding 360, Healthcare, Higher Education, Nonprofits

Posted on February 5, 2017June 20, 2024 by Tronvig

This diagram maps your brand offer as it relates to consumer ...

Marketing Targets Diagram

Advertising & Marketing, Financial Services, Healthcare, Museums, Nonprofits

Posted on February 4, 2017May 22, 2024 by Tronvig

The Marketing Targets Diagram presents a strategic hypotheses that clarifies which of your marketing targets should have marketing resources applied toward them, which of them should be addressed by other ...

On Organizational Alignment

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on February 3, 2017May 22, 2024 by Tronvig

Organizational Alignment strategy featured image

Organizational alignment allows you to complete the loop from marketing communications and your brand promise all the way through to the lived experience of your ...

Jazz in Marketing (La La Land and the Brand of Jazz)

Advertising & Marketing, Branding 360, Other thoughts

Posted on January 30, 2017June 17, 2024 by Joyce Kwon

Why are marketers and advertisers keen to slap the word "jazz" on unrelated things from movies like La La Land to cologne and fruit? Let's examine the use of jazz ...