Cute and serious are kept in mutually exclusive areas of the American mind. Seeing Seoul through my American lens brought this to my attention.
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Most think of brands in terms of how they influence the customer—those outside of the company or organization—but a brand must function internally as well. Brands play
My thoughts and tangents on each point of the 7 habits of highly effective artists outlined by Australian 3D artist Andrew Price.
What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure.
Do performance reviews have to suck? It’s a question many people seem to ask. Brief answer: NO. Quite the contrary: they should be a gift and an
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
U.S. foreign aid is crucial funding for a litany of causes that impact global public health, security, human rights, and many other areas. But it is under
The arts are one key to unlock the American dream. Museums did this for me. What does it cost the government to do this for the next
We are developing a Brand Pyramid download that will walk you through the process and pose the questions for your organization, your company or your product. It
In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those