When saying “I don’t need a brand. I need a product.” the speaker was saying she doesn’t need McDonalds, she just needs fries—any fries for that matter.
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Tronvig Group developed the brand strategy, the new brand, as well as brand applications such as menus, signage, and a new website for this local Brooklyn farm-to-table
“Tell them the truth. First, because it is the right thing to do, and second, they’ll find out anyway.”
—Paul Galvin.
Ahh the truth. That thing to
“To swear off making mistakes is very easy. All you have to do is swear off having ideas.”
—Leo Burnett.
We make mistakes.
The trick, of course,
Is it better to have a unique name like Kinko’s or a more descriptive one like Staples? Is it better to have a name that’s actually a
I came upon the Jerry Seinfeld “Don’t break the chain.” reference twice in two days this week. If you have not heard it, it’s a recollection from
“I want a new website.” There is a certainty in the eyes and voice that pushes back my objections. “That’s what we need. Here is what we
I’ve written previously about the trim tab concept, a metaphor used by Buckminster Fuller to describe how an insightful discovery allows one to affect profound and long-lasting
What can you do that will be effective at getting the word out, but will not break the bank?
Is there a relatively inexpensive tactical shift can
Two years into its young life, after we initially created it, the Center For Social Inclusion website needed a refresh.