If you are thinking about creating a new website for your company, or revamping the one that served you well five years ago, but just isn’t quite
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We launched the Free advertising campaign for the Bronx Museum this week as they announce to the world, and particularly to the Bronx, that they are going
“What if company logos were honest” is a very funny blog post featuring the work of the artist and designer Viktor Hertz. It kind of gets you
The key question a brand must answer is, “Who are we?” The best answer to this is one that is short and clear.
The answer cannot be,
What is the difference between marketing and branding?
In a recent conversation with a very senior person at a financial institution my colleague was told, “I think
One of the biggest marketing and sales challenges wealth management firms face is differentiating their offering in a crowded field. Here’s an explanation of how a strong
Tronvig Group created a website for the newly opened DiMenna Children’s History Museum, part of the New-York Historical Society.
In August I took a two week vacation during which I was totally disconnected—off of emails, phone calls, any kind of electronic communication. I became (by the
During the first 15 to 30 seconds after I arrive on a website, I need to know that I have arrived at the right place.
For any organization, arguably your most important brand asset is your name. Some names are better than others at explaining why you exist and why you matter.