My concern with brand fatigue is not that people become tired of a brand, but rather that businesses and nonprofits become prematurely tired of their own brand
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A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity
“Substantial and immediate improvements to our website and online visitor traffic. Prompt and insightful guidance throughout the process. A great way to start off the new year!”
Our statement about brand truth—”We prefer truth. It gets you farther faster and holds tremendous power.“—was recently criticized on Twitter for being “grand and presumptuous.” My first
I was asked to explain what I mean when I say, as I often do, “We are not in the business of demand creation.” I usually go
How do you get new clients? If you sell B2B, the short answer is probably “relationships.” Almost.
An article on June 15th in the Wall Street Journal by Nathan Koppel noted that “Law firms, particularly those that represent plaintiffs, are increasingly devoting resources to
Much has been written and commented about the ongoing BP disaster in the Gulf of Mexico. This story most certainly has a brand lesson. I wonder if
People and relationships are critical in business to business transactions, and so a strong B2B brand should communicate a sense of personal connection. It should speak to
It has been about a year since we finished re-branding the Center for Social Inclusion (CSI). What is the brand impact of this work?