Do performance reviews have to suck? It’s a question many people seem to ask. Brief answer: NO. Quite the contrary: they should be a gift and an
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Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
We are developing a Brand Pyramid download that will walk you through the process and pose the questions for your organization, your company or your product. It
In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those
This diagram maps your brand offer as it relates to consumer needs.
Organizational alignment allows you to complete the loop from marketing communications and your brand promise all the way through to the lived experience of your consumers.
Why are marketers and advertisers keen to slap the word “jazz” on unrelated things from movies like La La Land to cologne and fruit?
Donald Trump won the presidential election by doing what we tell our clients to do every day. He rigorously stuck with the Trump brand.
We like clean narratives because they are easy to hold and remember. This goes for history, and for branding. What will history make of our time?
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention