Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
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A brand is more than marketing or empty promises and these case studies show that it really is impossible to have a product without a brand of
While the popularity of She Who Tells a Story is undoubtedly affected by the curiosity and national climate of oversimplification and stereotyping that surrounds the Arab world
Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?
What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants. It wakes people up as they realize that
Bagels. Bagels everywhere. Savory bagels. Sweet bagels. Bagels and cream cheese. Bagels. Just. Everywhere. Tronvig Group’s intern from Australia muses about cultural stereotypes.
Get answers to these and other key questions: “Who is our most natural consumer?” and “Why should they care about our product or service?”
Tronvig Group President James Heaton was quoted in AdWeek earlier this week giving his thoughts on the 50+ year old Procter & Gamble cleaning brand Mr. Clean.
Whether music or luxury goods, it’s crucial to be in good company or the company you are hoping to attract. Your product will be perceived only as