Beef has come to be interpreted not just as meat from a cow but rather as the more generic and simplified meat; “If he does not eat
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
How does a consumer choose when there are too many choices? Here’s my experience shopping for skin care products in Korea.
With essentially no real experience in the actual marketing business, I came to Tronvig Group with an open mind and ready to learn. My mind is stuffed
Seoul unveiled its new city brand mark after an open and democratic selection process. Thoughts on “I.SEOUL.U” and what it conveys.
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.
On my 19th birthday, I told my parents that my sister and I were going out to lunch. We are only two years apart and had fought
I’ve never felt moved to support an institution like American Ballet Theatre, even at a level as basic as buying a ticket to a show. But once
The Metropolitan Museum of Art in New York City, commonly referred to as “the Met,” hired a brand consultant and apparently he/she recommended that they call themselves
Does it feel better to pay a lot for something? If we pay a lot for something we need it to be good.
We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our