How strong is the average college brand? How well are America’s liberal arts colleges able to meaningfully differentiate themselves from each other?
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What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let’s hear the story from the horse’s mouth.
Mascots—those lovable anthropomorphized characters who push cereal, chocolate milk, and tires—are more than just cute tools for marketing to children.
“Products are made in the factory, but brands are created in the mind.” —Walter Landor
In general, the difference between the good and the great can sometimes be a matter of how effectively you sweat the little things, the things that actually
Brand strategy gives McDonald’s a 27 billion dollar advantage over Burger King. It’s important that you understand how this happened, and how it applies to your organization.
The better you understand how the brand of your PLACE operates in the minds of your target audiences, the more effective you can be at engaging with
Pain, fear, anxiety … these are strong emotions that drive behavior. This is true of life. Life is also, it turns out, the very stuff of marketing,
We don’t always think of cities as having brands, but they certainly do. While some cultural institutions are actually strong enough to be active builders of the
If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand