Branding 360 Archives

Marketing and Desire: What Can We Learn From Buddhists?

Advertising & Marketing, Branding 360, Other thoughts

Posted on November 21, 2013September 13, 2024 by James Heaton

The cessation of desire leads to the cessation of suffering. —Gautama Buddha (paraphrased). The implication of this, the second of the Four Noble Truths, is that the

What Is Marketing Strategy?

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Nonprofits

Posted on November 4, 2013November 15, 2024 by James Heaton

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability

Focus Group Testing Ban (and Some Better Alternatives)

Advertising & Marketing, Branding 360, Financial Services, Healthcare, Nonprofits

Posted on October 23, 2013August 15, 2024 by James Heaton

Focus group testing is appealing. I really do get it. In theory, it’s a quick and efficient way to find out what you need to know about

Is the Museum Brand God Dead?

Advertising & Marketing, Branding 360, Culture, Museums

Posted on October 7, 2013August 15, 2024 by James Heaton

In a postmodern world—the one we live in now—the AUTHORITY, the curator, the author, the expert—anyone whose charge it is to create grand classifications and assign meaning—has

When FedEx Slew the Giant: Sell Value Not Price

Advertising & Marketing, Branding 360

Posted on September 23, 2013August 15, 2024 by James Heaton

When you think overnight courier, what comes to mind? I’m guessing FedEx is probably at the top of the list. This was not always the case. Let

What if Museums Were Run Like Successful Companies?

Advertising & Marketing, Branding 360, Culture, Museums, Nonprofits

Posted on September 10, 2013August 19, 2024 by James Heaton

What if museums were run like successful companies?

If you are not marketing and innovating, you will be eliminated from the market place. In business this happens all the time. More than 80% of the

Brain Science and Marketing: Role of the Limbic & Reptilian Brains

Advertising & Marketing, Branding 360, Healthcare, Other thoughts

Posted on July 1, 2013September 13, 2024 by James Heaton

You think you are in control. “You”—your sense of self—your highly developed, amazingly capable conscious mind, housed in the big wrinkly hemispheric thing that we most often

Marketing of the Bronx Museum

Advertising & Marketing, Branding 360, Culture, Museums, News

Posted on May 15, 2013October 24, 2024 by James Heaton

Museums exist in particular places. The Bronx Museum exists in the South Bronx; it’s a contemporary art museum located right in the middle of the poorest community

“I Don’t Need a Brand. I Need a Product.”

Advertising & Marketing, Branding 360

Posted on April 23, 2013August 15, 2024 by Laura Zwyssig

When saying “I don’t need a brand. I need a product.” the speaker was saying she doesn’t need McDonalds, she just needs fries—any fries for that matter.

ICI French Country Kitchen

Branding 360

Posted on April 2, 2013August 15, 2024 by James Heaton

Tronvig Group developed the brand strategy, the new brand, as well as brand applications such as menus, signage, and a new website for this local Brooklyn farm-to-table

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Marketing and Desire: What Can We Learn From Buddhists?

Advertising & Marketing, Branding 360, Other thoughts

What Is Marketing Strategy?

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Nonprofits

Focus Group Testing Ban (and Some Better Alternatives)

Advertising & Marketing, Branding 360, Financial Services, Healthcare, Nonprofits

Is the Museum Brand God Dead?

Advertising & Marketing, Branding 360, Culture, Museums

When FedEx Slew the Giant: Sell Value Not Price

Advertising & Marketing, Branding 360

What if Museums Were Run Like Successful Companies?

Advertising & Marketing, Branding 360, Culture, Museums, Nonprofits

Brain Science and Marketing: Role of the Limbic & Reptilian Brains

Advertising & Marketing, Branding 360, Healthcare, Other thoughts

Marketing of the Bronx Museum

Advertising & Marketing, Branding 360, Culture, Museums, News

“I Don’t Need a Brand. I Need a Product.”

Advertising & Marketing, Branding 360

ICI French Country Kitchen

Branding 360

Ask for help.