Higher Education Archives

Higher Education Marketing Strategies for Attracting New Students

Advertising & Marketing, Higher Education

Posted on April 15, 2022June 21, 2024 by Therese Nguyen

For at least a decade now, higher education marketing professionals have been facing a problem. According to research by the National Student Clearinghouse Research Center, total enrollment

Why Rebrand?

Branding 360, Culture, Higher Education, Museums

Posted on September 18, 2018August 19, 2024 by James Heaton

Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves This article and those that follow

The College Brand Personality: Matching Personal and Academic Brands

Branding 360, Higher Education

Posted on March 14, 2018June 20, 2024 by Chloe Jennings

With an entire culture dedicated to what purports to be the biggest decision of your life, there is surprisingly little information on how students are supposed to

Competitive Advantage Diagram

Advertising & Marketing, Branding 360, Healthcare, Higher Education, Nonprofits

Posted on February 5, 2017June 20, 2024 by Tronvig

This diagram maps your brand offer as it relates to consumer needs.

On Jim Crane’s Shoulders

Higher Education, Other thoughts

Posted on February 10, 2016August 16, 2024 by James Heaton

Rarely does a day go by where I do not make use of what I learned from Jim Crane.

Strategy Primer

Advertising & Marketing, Branding 360, Healthcare, Higher Education

Posted on May 14, 2015August 16, 2024 by James Heaton

Strategy is a very misused word. Marketing strategies are—if you look at how the word is used—any marketing activity that might possibly work. People talk about “strategies”

Visual Brand and 360 Brand: What’s the Difference?

Branding 360, Culture, Healthcare, Higher Education, Nonprofits

Posted on May 6, 2015August 16, 2024 by James Heaton

What is the difference between a visual brand and a true 360 brand? How do you get your organization to think beyond just the visual brand?

The Farmyard: Decision-making in Large Organizations

Branding 360, Healthcare, Higher Education, Nonprofits

Posted on April 6, 2015August 16, 2024 by James Heaton

If you are like most institutions the pressure to capitulate to the requests of powerful factions within your organization is likely very real.

College Brands (Can colleges save millions by having better brands?)

Branding 360, Higher Education

Posted on September 8, 2014August 19, 2024 by James Heaton

How strong is the average college brand? How well are America’s liberal arts colleges able to meaningfully differentiate themselves from each other?

History in Context: Guantánamo Public Memory Project

Higher Education, News

Posted on December 19, 2012May 22, 2024 by Tronvig

Guantánamo Public Memory Project map, Tronvig Group

The Guantánamo Public Memory Project uses first-person accounts, “Stories;” historical context, “Timeline;” and geography, “Place;” to create a rich picture of this unique place. Our final design

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Categories

Higher Education Marketing Strategies for Attracting New Students

Advertising & Marketing, Higher Education

Why Rebrand?

Branding 360, Culture, Higher Education, Museums

The College Brand Personality: Matching Personal and Academic Brands

Branding 360, Higher Education

Competitive Advantage Diagram

Advertising & Marketing, Branding 360, Healthcare, Higher Education, Nonprofits

On Jim Crane’s Shoulders

Higher Education, Other thoughts

Strategy Primer

Advertising & Marketing, Branding 360, Healthcare, Higher Education

Visual Brand and 360 Brand: What’s the Difference?

Branding 360, Culture, Healthcare, Higher Education, Nonprofits

The Farmyard: Decision-making in Large Organizations

Branding 360, Healthcare, Higher Education, Nonprofits

College Brands (Can colleges save millions by having better brands?)

Branding 360, Higher Education

History in Context: Guantánamo Public Memory Project

Higher Education, News

Ask for help.