Healthcare Archives

The Sea of Sameness in Healthcare Marketing: How Can You Escape?

Advertising & Marketing, Healthcare

Posted on October 15, 2024November 13, 2024 by James Heaton

sea of sameness doctor hospital marketing

In the competitive healthcare industry, stand out from the sea of sameness with a clear strategic foundation and energetic, creative problem-solving that breaks away from well-established patterns.

Academic and Community Health Systems: What Happens When They Merge?

Healthcare

Posted on September 20, 2024November 13, 2024 by Therese Nguyen

The rising pattern of university medical centers acquiring, merging, or partnering with community health systems calls for a closer look at the roles each plays in society.

Free Market vs. Monopolistic Approaches in Healthcare Systems

Healthcare

Posted on July 23, 2024November 13, 2024 by Therese Nguyen

From free market principles to monopolistic practices, how do different models impact things like affordability, innovation, patient choice, and health outcomes?

Shifting the Culture in Healthcare From Silence to Empowerment

Healthcare, Organizational Alignment

Posted on June 26, 2024November 13, 2024 by Therese Nguyen

Where continuous feedback is critical to improving patient outcomes and quality of care, a culture of silence is concerning. What are the impacts and can it change?

The Struggle to Find Home Care Workers

Healthcare

Posted on May 31, 2024November 13, 2024 by Therese Nguyen

The whole industry is struggling with a shortage of qualified home care workers and this crisis is only expected to deepen with time as the population ages.

Personal Narratives As Catalysts for Connection and Action

Healthcare, Organizational Alignment

Posted on April 30, 2024November 13, 2024 by Therese Nguyen

Stories turn complex issues into narratives that anyone can grasp, fostering a sense of shared humanity. It’s this shared understanding that propels people to action.

Brand Value Map

Advertising & Marketing, Branding 360, Healthcare, Museums, Nonprofits

Posted on March 30, 2024November 21, 2024 by Tronvig

A Venn diagram summarizing how your organization brings value to its customers, and who among those customers will be most naturally predisposed to appreciate the offer.

Tronvig Creates Super Bowl Ads for Consumer Directed Choices

Advertising & Marketing, Healthcare

Posted on February 8, 2024November 13, 2024 by James Heaton

Super Bowl Spots for Consumer Directed Choices

It’s not every day that you get to put your client on the Super Bowl. An abbreviated story of our little 15-second ad for the big day.

What’s Behind These Recent Healthcare Rebrands?

Branding 360, Healthcare

Posted on January 23, 2024November 13, 2024 by Therese Nguyen

Healthcare rebrands have become a powerful strategy to obtain preferred status in patients’ minds, fending off the competition. The thought process behind a few recent healthcare rebrands.