What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants.
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In the competitive healthcare industry, stand out from the sea of sameness with a clear strategic foundation and energetic, creative problem-solving that breaks away from well-established patterns.
The rising pattern of university medical centers acquiring, merging, or partnering with community health systems calls for a closer look at the roles each plays in society.
From free market principles to monopolistic practices, how do different models impact things like affordability, innovation, patient choice, and health outcomes?
Where continuous feedback is critical to improving patient outcomes and quality of care, a culture of silence is concerning. What are the impacts and can it change?
The whole industry is struggling with a shortage of qualified home care workers and this crisis is only expected to deepen with time as the population ages.
Stories turn complex issues into narratives that anyone can grasp, fostering a sense of shared humanity. It’s this shared understanding that propels people to action.
A Venn diagram summarizing how your organization brings value to its customers, and who among those customers will be most naturally predisposed to appreciate the offer.
It’s not every day that you get to put your client on the Super Bowl. An abbreviated story of our little 15-second ad for the big day.
Healthcare rebrands have become a powerful strategy to obtain preferred status in patients’ minds, fending off the competition. The thought process behind a few recent healthcare rebrands.