This diagram maps your brand offer as it relates to consumer needs.
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The Marketing Targets Diagram presents a strategic hypotheses that clarifies which of your marketing targets should have marketing resources applied toward them, which of them should be
Organizational alignment allows you to complete the loop from marketing communications and your brand promise all the way through to the lived experience of your consumers.
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention
Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants. It wakes people up as they realize that
Get answers to these and other key questions: “Who is our most natural consumer?” and “Why should they care about our product or service?”
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.
We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our