With essentially no real experience in the actual marketing business, I came to Tronvig Group with an open mind and ready to learn. My mind is stuffed
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
If you are a free institution you have both a blessing and a curse. The blessing part is easy to understand—less barrier to entry. The benefits are
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.
I’d never felt moved to support American Ballet Theatre but a story about one particiular dancer made me think I must go.
Does it feel better to pay a lot for something? If we pay a lot for something we need it to be good.
Strategy is a very misused word.
Marketing strategies are—if you look at how the word is used—any marketing activity that might possibly work. People talk about “strategies”
Hiring a big and flashy agency may seem “safe.” But think about what they stand to gain by working with an organization of your size and budget.
Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more
Return on investment in a brand initiative is very important. Measuring the results of any initiative and doing proper goal-setting for a project is an essential part
Should you be using social media to spread the word about your valuable offers? The answer is almost certainly “yes,” but many—perhaps like yourself—seem wary to take