Finding out what you need to know in order to have a proper marketing strategy is not easy or cheap, but I can pretty much guarantee that
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Strategy is born from deep inspection of the question Why? Why is this goal important? If I cannot get to a good answer to why this goal
If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand
The cessation of desire leads to the cessation of suffering. —Gautama Buddha (paraphrased).
The implication of this, the second of the Four Noble Truths, is that the
Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability
Focus group testing is appealing. I really do get it. In theory, it’s a quick and efficient way to find out what you need to know about
In a postmodern world—the one we live in now—the AUTHORITY, the curator, the author, the expert—anyone whose charge it is to create grand classifications and assign meaning—has
When you think overnight courier, what comes to mind? I’m guessing FedEx is probably at the top of the list. This was not always the case.
Let
If you are not marketing and innovating, you will be eliminated from the market place. In business this happens all the time. More than 80% of the
You think you are in control. “You”—your sense of self—your highly developed, amazingly capable conscious mind, housed in the big wrinkly hemispheric thing that we most often