“To swear off making mistakes is very easy. All you have to do is swear off having ideas.”
—Leo Burnett.
We make mistakes.
The trick, of course,
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
A persona is a kind of mental model—an imaginary person with a name, history and story who has a way of doing things. A persona should have
As marketers we must never be in a position where we are just throwing shit up on the wall to see what sticks. We should be applying
I came upon the Jerry Seinfeld “Don’t break the chain.” reference twice in two days this week. If you have not heard it, it’s a recollection from
“I want a new website.” There is a certainty in the eyes and voice that pushes back my objections. “That’s what we need. Here is what we
I’ve written previously about the trim tab concept, a metaphor used by Buckminster Fuller to describe how an insightful discovery allows one to affect profound and long-lasting
What can you do that will be effective at getting the word out, but will not break the bank?
Is there a relatively inexpensive tactical shift can
If your mission, your reason for being in the world—regardless of weather you are a nonprofit, a for-profit, a museum or an educational institution—is good, then you
The warning label which works contrary to our tendency toward optimism and self-indulgence misses the potential leverage point because the possible event of a future consequence can
The opportunity for fun is at the heart of viral marketing, and what happened with this Romney campaign App COULD be looked at as something more interesting