It’s Juneteenth today. We are closed and I took some time to listen to a special broadcast of Ad Age, The Future of Creativity featuring an interview
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
Curatorial vs. Marketing
There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing (communications) team
In a recent workshop, the following discussion with a curator, in response to my setup that highly functional teams actively work to achieve shared goals, exposed a
Core to Tronvig philosophy—whether refreshing a visual identity or promoting an art exhibition—is our insistence that strategy must come before design.
Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article and those that follow
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of
Project delays are so common as to be expected. Read for causes broken down from an episode of Freakonomics.
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to
Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
My thoughts and tangents on each point of the 7 habits of highly effective artists outlined by Australian 3D artist Andrew Price.