Culture Archives

Curatorial vs. Marketing in Museums

Advertising & Marketing, Culture, Museums, Organizational Alignment

Posted on May 1, 2019November 21, 2024 by James Heaton

curatorial vs marketing in museum setting

Curatorial vs. Marketing There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing (communications) team

Are We on the Same Team?

Branding 360, Culture, Healthcare, Museums, Organizational Alignment

Posted on April 20, 2019November 21, 2024 by James Heaton

Shared Team Goals and Organizational Effectiveness

In a recent workshop, the following discussion with a curator, in response to my setup that highly functional teams actively work to achieve shared goals, exposed a

Black Abstract: Strategy Before Design

Advertising & Marketing, Culture, Museums, News

Posted on October 4, 2018November 21, 2024 by Ben Jenkins

Core to Tronvig philosophy—whether refreshing a visual identity or promoting an art exhibition—is our insistence that strategy must come before design.

Why Rebrand?

Branding 360, Culture, Higher Education, Museums

Posted on September 18, 2018November 21, 2024 by James Heaton

Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves This article and those that follow

The Restful Museum

Culture, Museums, Other thoughts

Posted on June 7, 2018November 21, 2024 by James Heaton

At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of

What to Do About Project Delays

Culture, Other thoughts

Posted on May 30, 2018December 10, 2024 by Joyce Kwon

Project delays are so common as to be expected. Read for causes broken down from an episode of Freakonomics.

Artist Branding, Kate Nash, and a Question: Can You Name Five Women Artists?

Branding 360, Culture, Museums

Posted on May 5, 2018November 21, 2024 by James Heaton

Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to