The Metropolitan Museum of Art in New York City, commonly referred to as “the Met,” hired a brand consultant and apparently he/she recommended that they call themselves
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.
What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let’s hear the story from the horse’s mouth.