Culture Archives

Brand Consulting: New Logo for the Met

Branding 360, Culture, Museums, Nonprofits

Posted on June 24, 2015May 22, 2024 by James Heaton

The Metropolitan Museum of Art in New York City, commonly referred to as “the Met,” hired a brand consultant and apparently he/she recommended that they call themselves

Strategic Plan (Carpe Diem)

Branding 360, Culture, Healthcare, Museums, Nonprofits

Posted on May 26, 2015September 19, 2024 by James Heaton

We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our

Visual Brand and 360 Brand: What’s the Difference?

Branding 360, Culture, Healthcare, Higher Education, Nonprofits

Posted on May 6, 2015August 16, 2024 by James Heaton

What is the difference between a visual brand and a true 360 brand? How do you get your organization to think beyond just the visual brand?

Music and Museums Undergoing Digital Transformation

Culture, Museums

Posted on March 10, 2015August 20, 2024 by Joyce Kwon

As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.

What Are Museums for?: Chris Ofili at the New Museum

Culture, Museums

Posted on March 5, 2015November 15, 2024 by Elizabeth Skolnick

What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?

“Meet Mary” Doing Its Job (Picturing Mary Outdoor)

Advertising & Marketing, Culture, Museums, News

Posted on January 23, 2015May 22, 2024 by James Heaton

The National Museum of Women in the Arts put street-level exhibition advertising signage on the building for the first time.

Zoo Brands, Conservation and the Future of Zoos

Advertising & Marketing, Branding 360, Culture, Museums, Other thoughts

Posted on December 2, 2014August 16, 2024 by James Heaton

I asked my 11-year-old son if he thought zoos were good or bad. His answer was immediate and unequivocal: “Bad,” he said, “I don’t like the idea

Millennials and Museums: Oil and Water?

Advertising & Marketing, Branding 360, Culture, Museums

Posted on August 25, 2014May 22, 2024 by Elizabeth Skolnick

What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let’s hear the story from the horse’s mouth.