Mascots—those lovable anthropomorphized characters who push cereal, chocolate milk, and tires—are more than just cute tools for marketing to children.
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Vesterheim: National Norwegian-American Museum
Among all the things I experienced and vividly remember from the 2014 American Alliance of Museum Annual Meeting and Expo in Seattle, I would like to discuss
Within the museum world there seems to be some reluctance to engage with contemporary culture in a deep way. But if you take a look at the
The better you understand how the brand of your PLACE operates in the minds of your target audiences, the more effective you can be at engaging with
We don’t always think of cities as having brands, but they certainly do. While some cultural institutions are actually strong enough to be active builders of the
Does thinking about race make you racist? No. Does not thinking about race make you racist? Unfortunately sometimes yes. These are uncomfortable issues and hard to look
If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand
Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability
In a postmodern world—the one we live in now—the AUTHORITY, the curator, the author, the expert—anyone whose charge it is to create grand classifications and assign meaning—has