A Venn diagram summarizing how your organization brings value to its customers, and who among those customers will be most naturally predisposed to appreciate the offer.
It’s incredibly easy to criticize actions taken or not by any institution in retrospect, and the Romare Bearden retrospective does have a lot of good in it.
Have you ever walked through a museum, looked at the artifacts, art, and history on display, and wondered who’s shaping the narrative? As we celebrate National Native
Working with ICOM México and ICOM MPR, we launched an independent Spanish-language version of the Museum Marketing, Communications and Audience Engagement Glossary.
Over nearly 10 years, we have done a lot of different things for the National Museum of Women in the Arts. Most often, we develop exhibition advertising
Today, the new visual identity system and tagline for the Intrepid Museum was publicly announced. This brings the Museum forward from many years as the Intrepid Sea,
The following is written from indelible memories rather than notes. It is a small fraction of my experience from four emotion-filled days in Denver attending AAM 2023.
*AI statement: I, Therese Nguyen, attest that I am the author of this article, but I generated an outline and draft version of the content using ChatGPT 4. I then edited and rewrote the post in order to align the article with the standards for this blog.
*AI-free statement: I, James Heaton, attest that I am the sole author of this article. No AI was used at any stage in drafting or writing this article.