Museums Archives

Why Rebrand?

Branding 360, Culture, Higher Education, Museums

Posted on September 18, 2018August 19, 2024 by James Heaton

Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves This article and those that follow

The Restful Museum

Culture, Museums, Other thoughts

Posted on June 7, 2018June 4, 2024 by James Heaton

At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of

Artist Branding, Kate Nash, and a Question: Can You Name Five Women Artists?

Branding 360, Culture, Museums

Posted on May 5, 2018September 12, 2024 by James Heaton

Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to

Who Is Our Customer? Let’s Look at Drucker’s Second Question.

Advertising & Marketing, Branding 360, Healthcare, Museums, Nonprofits

Posted on August 10, 2017June 17, 2024 by James Heaton

The second of Peter F. Drucker’s five most important questions is “Who is our customer?” Like all of his questions, it is deceptively simple. The most common

What Is a Brand?

Branding 360, Culture, Healthcare, Museums, Nonprofits

Posted on July 10, 2017June 4, 2024 by Tronvig

Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.

The Importance of a Small Set of Core Values

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on March 25, 2017September 13, 2024 by Ben Jenkins

Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to

Unlocking the American Dream: What Is the True Cost of Cuts to Funding for the Arts?

Culture, Museums, Nonprofits

Posted on February 28, 2017June 20, 2024 by James Heaton

The arts are one key to unlock the American dream. Museums did this for me. What does it cost the government to do this for the next

Product-Level Brand Strategy

Branding 360, Healthcare, Museums, Nonprofits

Posted on February 7, 2017June 20, 2024 by Tronvig

In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those

Marketing Targets Diagram

Advertising & Marketing, Financial Services, Healthcare, Museums, Nonprofits

Posted on February 4, 2017May 22, 2024 by Tronvig

The Marketing Targets Diagram presents a strategic hypotheses that clarifies which of your marketing targets should have marketing resources applied toward them, which of them should be

On Organizational Alignment

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on February 3, 2017May 22, 2024 by Tronvig

Organizational Alignment strategy featured image

Organizational alignment allows you to complete the loop from marketing communications and your brand promise all the way through to the lived experience of your consumers.

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Why Rebrand?

Branding 360, Culture, Higher Education, Museums

The Restful Museum

Culture, Museums, Other thoughts

Artist Branding, Kate Nash, and a Question: Can You Name Five Women Artists?

Branding 360, Culture, Museums

Who Is Our Customer? Let’s Look at Drucker’s Second Question.

Advertising & Marketing, Branding 360, Healthcare, Museums, Nonprofits

What Is a Brand?

Branding 360, Culture, Healthcare, Museums, Nonprofits

The Importance of a Small Set of Core Values

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Unlocking the American Dream: What Is the True Cost of Cuts to Funding for the Arts?

Culture, Museums, Nonprofits

Product-Level Brand Strategy

Branding 360, Healthcare, Museums, Nonprofits

Marketing Targets Diagram

Advertising & Marketing, Financial Services, Healthcare, Museums, Nonprofits

On Organizational Alignment

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Ask for help.