I wrote this post along with “Advertorial Museum” more than a year ago at AAM 2015 in Atlanta. I left both articles as password protected, sharing them
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.
What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let’s hear the story from the horse’s mouth.