If you are not marketing and innovating, you will be eliminated from the market place. In business this happens all the time. More than 80% of the
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“As luck would have it, just at that moment Liberty—their canine sidekick—barks, jumps up from his bed and runs right into Uncle Pete’s time machine and ZAP!
Museums exist in particular places. The Bronx Museum exists in the South Bronx; it’s a contemporary art museum located right in the middle of the poorest community
Intrinsic motivation comes from inside. It is inspired by deep-seated interests or from pleasure derived directly from an activity. Intrinsic motivation is critical for long-term or repeated
How can museums use motivation more effectively to engage visitors and other constituents? What are the dangers and opportunities of the “gamification” trend, and what can museums
“Virtually every type of expected tangible reward made contingent on task performance does, in fact, undermines intrinsic motivation. Furthermore, not only tangible rewards, but also threats, deadlines,
Singles, age 18-35, are a very large and growing population, particularly in metropolitan areas, even relatively small ones. This makes them a very desirable consumer target. They
When thinking of games for museums it’s hard not to let your mind think of hits like “Angry Birds” which had 200-million downloads by May 2011. Players
Kids? History? Are we talking oil and water?
Maybe, but many popular kid games are packed with history both real and imagined. It’s a rich source of
We have had to create a few historical game characters for games targeted at kids. Along the way we have acquired some insights that may be useful