Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
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Most think of brands in terms of how they influence the customer—those outside of the company or organization—but a brand must function internally as well. Brands play
Do performance reviews have to suck? It’s a question many people seem to ask. Brief answer: NO. Quite the contrary: they should be a gift and an
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
U.S. foreign aid is crucial funding for a litany of causes that impact global public health, security, human rights, and many other areas. But it is under
The arts are one key to unlock the American dream. Museums did this for me. What does it cost the government to do this for the next
We are developing a Brand Pyramid download that will walk you through the process and pose the questions for your organization, your company or your product. It
In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those
This diagram maps your brand offer as it relates to consumer needs.
The Marketing Targets Diagram presents a strategic hypotheses that clarifies which of your marketing targets should have marketing resources applied toward them, which of them should be