Nonprofits Archives

Brand Consulting: New Logo for the Met

Branding 360, Culture, Museums, Nonprofits

Posted on June 24, 2015November 21, 2024 by James Heaton

The Metropolitan Museum of Art in New York City, commonly referred to as “the Met,” hired a brand consultant and apparently he/she recommended that they call themselves

Strategic Plan (Carpe Diem)

Branding 360, Culture, Healthcare, Museums, Nonprofits

Posted on May 26, 2015November 21, 2024 by James Heaton

We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our

Visual Brand and 360 Brand: What’s the Difference?

Branding 360, Culture, Healthcare, Higher Education, Nonprofits

Posted on May 6, 2015November 21, 2024 by James Heaton

What is the difference between a visual brand and a true 360 brand? How do you get your organization to think beyond just the visual brand?

The Farmyard: Decision-making in Large Organizations

Branding 360, Healthcare, Higher Education, Nonprofits

Posted on April 6, 2015August 16, 2024 by James Heaton

If you are like most institutions the pressure to capitulate to the requests of powerful factions within your organization is likely very real.

Nonprofit Marketing Return on Investment

Advertising & Marketing, Branding 360, Healthcare, Nonprofits

Posted on March 18, 2015August 16, 2024 by James Heaton

Return on investment in a brand initiative is very important. Measuring the results of any initiative and doing proper goal-setting for a project is an essential part

Carnegie Hill Neighbors

Branding 360, News, Nonprofits

Posted on September 29, 2014August 16, 2024 by Tronvig

Carnegie Hill Neighbors is hard at work preserving, protecting, and improving their Upper East Side Manhattan neighborhood. Tronvig Group helped them to find brand expression through a

Museum Camp: Can You Take It With You?

Culture, Museums, Nonprofits, Other thoughts

Posted on August 8, 2014May 22, 2024 by James Heaton

With Museum Camp (now in its second year), Nina Simon is trying to find a way to infect our thinking long enough for it to dent our

What I Learned at Museum Camp

Advertising & Marketing, Culture, Museums, Nonprofits

Posted on August 5, 2014November 15, 2024 by James Heaton

I flew out to California for Museum Camp last week on the power of a hunch—If Nina Simon was doing it, then I would learn a lot.

Brand Strategy Basics

Advertising & Marketing, Branding 360, Financial Services, Healthcare, Nonprofits

Posted on April 7, 2014August 15, 2024 by James Heaton

Brand strategy gives McDonald’s a 27 billion dollar advantage over Burger King. It’s important that you understand how this happened, and how it applies to your organization.