Nonprofits Archives

What Is the Brand of New York? (Historic House Museums)

Branding 360, Culture, Museums, Nonprofits

Posted on February 17, 2014May 22, 2024 by James Heaton

We don’t always think of cities as having brands, but they certainly do. While some cultural institutions are actually strong enough to be active builders of the

You Need a Target: What Makes a Marketing Plan Strategic?

Advertising & Marketing, Financial Services, Healthcare, Nonprofits

Posted on February 7, 2014November 15, 2024 by James Heaton

Finding out what you need to know in order to have a proper marketing strategy is not easy or cheap, but I can pretty much guarantee that

Museums and Race

Culture, Museums, Nonprofits, Other thoughts

Posted on January 20, 2014November 15, 2024 by James Heaton

Does thinking about race make you racist? No. Does not thinking about race make you racist? Unfortunately sometimes yes. These are uncomfortable issues and hard to look

Goals & Goats (How Do You Set Strategic SMART Goals?)

Advertising & Marketing, Healthcare, Nonprofits, Organizational Alignment

Posted on January 6, 2014August 15, 2024 by James Heaton

Strategy is born from deep inspection of the question Why? Why is this goal important? If I cannot get to a good answer to why this goal

Your Brand Idea: Who but Horton Can Hear It?

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Posted on December 10, 2013August 15, 2024 by James Heaton

If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand

What Is Marketing Strategy?

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Nonprofits

Posted on November 4, 2013November 15, 2024 by James Heaton

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability

Focus Group Testing Ban (and Some Better Alternatives)

Advertising & Marketing, Branding 360, Financial Services, Healthcare, Nonprofits

Posted on October 23, 2013August 15, 2024 by James Heaton

Focus group testing is appealing. I really do get it. In theory, it’s a quick and efficient way to find out what you need to know about

Custom Web Experience: Vineyard Theatre

Culture, News, Nonprofits

Posted on September 16, 2013October 22, 2024 by Tronvig

The Vineyard Theatre is a wonderful nonprofit theatre that produces three new shows every year. One of America’s preeminent places for the creation of new plays and