The better you understand how the brand of your PLACE operates in the minds of your target audiences, the more effective you can be at engaging with
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Sales has the power to change conditions, to transform a situation through the skills of the sales person. Marketing however, generally does not possess such transformative power.
We don’t always think of cities as having brands, but they certainly do. While some cultural institutions are actually strong enough to be active builders of the
Finding out what you need to know in order to have a proper marketing strategy is not easy or cheap, but I can pretty much guarantee that
Does thinking about race make you racist? No. Does not thinking about race make you racist? Unfortunately sometimes yes. These are uncomfortable issues and hard to look
Strategy is born from deep inspection of the question Why? Why is this goal important? If I cannot get to a good answer to why this goal
If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand
Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability
Focus group testing is appealing. I really do get it. In theory, it’s a quick and efficient way to find out what you need to know about
The Vineyard Theatre is a wonderful nonprofit theatre that produces three new shows every year. One of America’s preeminent places for the creation of new plays and