For any organization, arguably your most important brand asset is your name. Some names are better than others at explaining why you exist and why you matter.
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Branding is often managed like a propaganda war for the hearts and minds of brand consumers. This aligns with Wikipedia’s basic description of propaganda: “As opposed to
Objections are always there. Dealing with them is basic to the sales process.
Our statement about brand truth—”We prefer truth. It gets you farther faster and holds tremendous power.“—was recently criticized on Twitter for being “grand and presumptuous.” My first
The Media Development Loan Fund, or MDLF, is a pioneering international nonprofit organization formed in 1995 by Sasa Vucinic and the late Stuart Auerbach with seed money
Stone Barns Center for Food & Agriculture website
Third Wave Foundation “Put Youth Leadership On The Map” feature.
It has been about a year since we finished re-branding the Center for Social Inclusion (CSI). What is the brand impact of this work?
Center for Social Inclusion brand creation (case study), collateral, publications & website
“Tronvig Group is made up of talented, trustworthy and tactical people, led ably by James Heaton.”
—Maya Wiley, President, Center for Social Inclusion