In last Friday’s New York Times, David Brooks invokes both marketing and branding as the opener for a column on the Michael Cohen hearings. It is certainly
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It boggles my mind to see Adobe breaking down customer goodwill, which would only help to ensure and elongate the success of its brand.
Most think of brands in terms of how they influence the customer—those outside of the company or organization—but a brand must function internally as well. Brands play
Do performance reviews have to suck? It’s a question many people seem to ask. Brief answer: NO. Quite the contrary: they should be a gift and an
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
Organizational alignment allows you to complete the loop from marketing communications and your brand promise all the way through to the lived experience of your consumers.
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention
Are cultural practices impeding your organization’s health? Are you mindful of any communication gaps that may exist?
Strategy is born from deep inspection of the question Why? Why is this goal important? If I cannot get to a good answer to why this goal
“Virtually every type of expected tangible reward made contingent on task performance does, in fact, undermines intrinsic motivation. Furthermore, not only tangible rewards, but also threats, deadlines,